Creating a distinctive logo is an excellent way for interior designers and those employed in the design and decorator industry to create the branding of your brand. To begin the process of brainstorming logo designs, consider the effect your work has on the lives of your customers. Freelance Bazar has gathered our best interior design logo tips and tricks in this guide so you can feng-shui your company in the right direction.
Characteristics distinguish a decent interior design logo.
Ideally, the clients will be reassured that they are dealing with a designer or decorator who will turn their home into a haven—a spot to escape from the stresses of everyday life. With this aim in mind, a logo for this area should represent the designer’s or decorator’s ideology and aesthetic. The 12 principles of design are comparison, harmony, focus, proportion, hierarchy, repetition, flow, sequence, white space, movement, variation, and unity, as shown in the infographic below.
Going modern is still a smart choice when it comes to logo design and the furniture it represents. Modern, sleek architecture has a lot of versatility as well as long-lasting appeal. For labels, this includes clean shapes, sharp corners, and sans-serif fonts. In the new branding, stick to the classics and use neutral colors.
Interior decor and decorator logos that are eclectic.
A more well interior designer or decorator is essential. Even if your style leans one way or the other, you should be able to be adaptable and endear to a variety of looks that your clients may solicit. Numerous good home decorators are bright, diverse, and eclectic. Allow your logo to express this. Use your logo style to inform clients that your work does not fall into a certain category.
Interior decor and decorator labels that are clear and concise.
Less is enough is a common concept that also drives both home decor and logo creation. A logo for your company does not have to be flashy; it can simply state who you are. Incorporate features such as building or furniture silhouettes to better express yourself into simple, easy-to-understand shapes. Recollect that your logo can convey your expertise without going over the top.
Logos by luxury interior designers and decorators
Many interior designers and decorators have a particular target demographic in mind: people who appreciate the finer things in life. If you want to get into the luxury market, you will need a brand that exudes the perfect amount of opulence. Consider how our society has adopted the Versace logo: it is an iconic, identifiable image followed by a striking font—often metallic. A logo is the opportunity to make a point, so be smart and design one that the luxury industry would love.
The basis of logo design
Logo design is a nuanced subset of graphic design that includes architecture, branding and promotion, structure, color theory, typography, and creative skill. Colors, forms, and letters are also included. Each color and shape reflect a different emotion; for example, logos with a lot of blacks appear more complex, logos with a lot of circles appear friendlier, and so forth. That also applies to font use, such as formal serifs vs. a casual sans-serif. Any design decision reflects on your company, so create a strong brand identity from the bottom up.
How to Make a Logo
A business has four primary choices for obtaining a logo. Let us go over it again:
Designers of logos can use a logo builder or other entry-level design program; you can create your logo from scratch.
Engage the services of a design firm. Allow someone to do the job for you. Shift off all logo production responsibilities to the professionals at a design consultancy, but the additional creativity comes at a premium.
Collaborate with a freelancer. You should commission a talented freelance artist to create your logo.
Organize a concept competition. In a contest, you describe your desires in a briefing, like visual expectations and market objectives. Designers from all over the world can request samples depending on your brief.
The most significant advantage of logo design contests—and the reason they are so popular is that they harness the imagination of many artists, who come up with various ideas for logo designs from which you can pick. If you are still confused about what style and look is best for you, a contest allows you to try new things.
If you already know the style and look you like, partnering directly with a freelancer is your best choice. You should dig at artist portfolios and find the right fit in terms of aesthetics, and then collaborate with the freelancer to get exactly what you want.
Conclusion
An interior decorator or logo design should invite clients to sit back, place their feet up on the beautiful ottoman, and spend a while, not simply asking them to come inside. Interior designers and decorators build comfortable rooms, and a well-designed logo adds to the business’s appeal. But go ahead and find the best logo to make your brand feel at home.